With a high mortality rate occasioned by malaria and prevalence of fake drugs deployed in its treatment, there was a need to find other angles of intervention to stop mosquito bites. LG electronics conceived the revolutionary Mosquito Away Air Conditioner which has an ultrasonic repellent technology as a viable options for Nigeria.

We were charged with shepherding the offering at the conclusion of a competitive pitch. We created this campaign that envisioned the possibility of children in Nigerian home growing up without knowing the pain of malaria occasioned by mosquito bites.