With 32% of the condom market share in Nigeria and a loyalty ratio of 57%, Durex sought to grow preference by deepening emotional connection with the youth. With an eye on driving brand interaction, sex education and brand followership, this piece was created. Cobhams Asuquo helmed the writing and production. It was conceived as part of a digital and experiential effort to seed brand message in a pleasurable way.
- Digital + Radio Campaign