Due to the continuous stress of long queues in banks, lack of consistent customer services, rigorous hours spent in receiving money urgently needed, there had to be another way out to send and receive money.
Therefore, PayCom, a mobile money transfer introduced PIDO as an efficient and effective means of sending and receiving money wherever they are irrespective of distance and obstacle via their phones making money transactions easier.
To achieve this feat, we created a radio jingle for easy recall that had the key benefits of using PIDO to pay for bills, goods and services. We made it spin round the different target audience for easy communication no matter how far the receiver or sender is from each other.
Other platforms touched were on print to create more awareness on the emergence of PIDO mobile money which created trial amongst its consumers till date.
- Launch Radio + Print Campaign