Huggies has a long standing relationship with mums in Nigeria and has recorded steady growth over the years. With the entry of new players and increase in marketing activity by established competition, there was need to do better. We created tactical radio and out-of-home to drive top-of-mind awareness and induce trial from first time mums. Campaign focus was Lagos, Eastern and Northern Nigeria.

  • Kimberly Clark
  • Huggies
  • Tactical Campaign
  • Nigeria
  • 2017