Diarrheal diseases are the leading cause of death among children in Nigeria. With the knowledge that regular and proper washing of hands can stop the spread of germs that cause these diseases, Dettol sought to help drive education and awareness to stop the problem.
We created a campaign around the Global Hand Wash Day worldwide to engage all stakeholders, especially the most vulnerable segment of society, the children. Brand effort included creation of a brand song, schools engagement, TV, radio and print adverts.
- Full Campaign
- Nigeria + Kenya