At the heart of the Alpenliebe candy brand is love. The warm, deep and nurturing kind that keeps families together. Working off the brand’s global footprint, we created this campaign, to spread this message to every Nigerian home and make our brand the heart of bonding moments.
Beyond this emotional focus and brand attribute, however, is the physical manifestation of sweetness at the centre of the candy. Alpenliebe is rich and creamy. And inside it is the goodness of milk filled caramel that has made it a treat enjoyed all over the world.
Our work was across TV, Radio, Digital, Trade and Print
- Perfetti Van Melle
- Full Campaign Development
- Nigeria + West Africa